A lead magnet is a freebie (a free PDF, mini course, video, class, workshop, guide, workbook, etc.) that you offer in exchange for an email address. It's a great way to grow your email list quickly, but only if it's done right. I see so many service based business owners making the same mistake with their lead magnets and it's costing them dearly. Keep reading to find out what that mistake is and how you can fix it.

In today's fast-paced, digital world, it's more important than ever to have a solid online presence. Whether you're a small business owner or a solopreneur, if you want to succeed you need to be visible where your customers are searching. That means having a digital marketing strategy in place that is optimized for search engine ranking and optimal visibility. Here are 3 ways to optimize your digital marketing strategy.