If you're like most service-based business owners, you know that Facebook and Instagram can be great places to find new clients. And while organic reach on these platforms isn't what it used to be, there's still a lot of potential for reaching your ideal clients through paid ads.

Everyone is promoting their courses, products and freebies all with the intention of growing reputable businesses through the medium of social media. I mean heck, how many ‘sponsored’ posts are you seeing everyday?

But let’s pump the brakes for juuuuust a sec and talk through some important pieces of the bigger picture before we jump in the deep end and invest without thinking through some preliminary steps first.

Social media must be strategic if growth is the goal. It must be thought through and more importantly, used for us.

These 8 questions are important to ask yourself …