4 Ways Facebook Ads Can Help Local Businesses

Are you a local business owner with effective strategies to market your business? 

Has it gotten you the return you’re looking for with the ability to truly get in front of your ideal customer AND speak directly to them?

Have you ever considered Facebook advertising to market your business?

Well, you’re in the right place if you answered yes to any of these questions. Let’s talk about advertising for your local business and how it can work for your business to bring in leads and new customers to your business!

How do Facebook and Instagram Ads work for local businesses?

1. Grow brand awareness within your local community.

Google is generally the first place people start advertising. They want their business to pop up in the Google search when people are in need of a service or product and Google is best for SOME but not all. 

Think about it...when you’re in need of a new dry cleaners, groceries, gym, coffee shop...you’re looking for something close by, NOW. 

So what’s the one website that people within your community are on most often where they will SEE your ads (offer)? Facebook.

With the right targeting geographically near your business and a great offer (i.e. coupon), Facebook ads can work for you.

2. Get your offer to those within a geographical radius of your business.

Unlike billboards and even some print advertising, Facebook allows you to target those within a certain mile radius or specific zip codes of your business where they are more likely to walk or drive to.

Do you often find yourself struggling to get the word out to your area about a new offer or simply to just get traffic into your business?

“We just need people to know we’re here!”

“We’re not sure people know we’re even open!”

Facebook ads can reach those folks and drive traffic to you!

3. Promote those offers and services!

Ever want to run a coupon or new service like yesterday to get traffic into your business?

Facebook has an Offers App option that allows you to create an offer for people to save and use when visiting your business just from seeing your ad on their news feed or story.

Or how about having a simple landing page created for you (we do that!) with the option for people to opt-in or get a free quote and leads delivered right to your inbox?

Easy peasy.

4. Target those who have bought from you before.

With Facebook’s Custom Audience targeting option, we can easily target people with an email address or phone number you have on file. Keep your brand fresh and offers relevant to keep repeat customers. These are the folks that may be a part of your loyalty program or become ambassadors for your brand. Keep them coming back!

We’ve seen local businesses grow their revenue by 10% and drive advertising costs down by 25% all through Facebook Ads. Stop wasting money on those print ads or large billboards, where you can’t control who sees your offer nor can you frequently update those.

Let us customize your offer and market it through the medium of social media to get the leads and customers you need!

Schedule a free Discovery Call with Winter Brooke today!